In recent years, marketing in the yachting industry has undergone a significant evolution, driven particularly by the growing importance of social media. Recently, I read with great interest an article by Farouk Nefzi, Chief Marketing Officer at Feadship, published by the Dutch shipyard under the provocative title: “Viagra, Fiat and Feadship: why yacht marketing needs […]
A New Benchmark in Mediterranean Exploration Numarine unveils the project of its all-new flagship: the 47MXP, a 46.7-metre steel-hulled explorer yacht.🛥️ MXP stands for “Mediterranean Explorer” – not a limit, but a lifestyle. She inherits the 45 XP hull but with an extended aft area. This allows guests of the 47MXP to enjoy the water […]
✨ AKULA is a BAGLIETTO T52, built in Italy. @bagliettoyachts_official@yachtakula 🍾 Delivered in 2024 ✍️ Exteriors designed by Francesco Paszkowski Design and Interiors penned by Enrico Gobbi @enrico_gobbi_team_for_design@paszkowskidesign 💨 Her top speed is 17 kn, her cruising speed is 12 kn, and she boasts a maximum cruising range of 4500 nm at 11 kn, with power coming […]
✍️ Exterior Design: @nuvolarilenardInterior Design: @gillesetboissierNaval Architect: CRN Engineering 💨 Powered by two Caterpillar 3512C engines, she has a top speed of 15 knots, a cruising speed of 14 knots, and a maximum range of 4,200 nautical miles at 12 knots. 🛠📐 ATLANTE features a steel hull and aluminum superstructure with teak decks. She measures 10.2 meters […]
It was a great pleasure and privilege to return to ITS G. CABOTO Academy again this year to give lectures to aspiring YachtMasters , stews , chefs , and yachtdesign support professionals.Together, we explored an extensive range of fascinating topics: from the rich customs and traditions of the yachting world and the evolution of the superyacht market over the last 30 years, to iconic yachts, detailed regulations and classifications based on […]
Damen Yachting launches the very first Xplorer 60.Formerly known as the SeaXplorer 60, this bold new build is engineered to venture anywhere on Earth – from icy polar waters to sun-soaked Mediterranean escapes – all while delivering ultimate comfort and freedom. 🧭 Built as a Global TrotterWith Ice Class, a certified helideck, hybrid propulsion and […]
I had the privilege to test and visit the new OTAM 90 GTS SEXY ME, a 28-meter open yacht that redefines performance and elegance on the water. Crafted with an Aramat hull and Carbon Fiber superstructure, she delivers a thrilling ride at 43+ knots, while offering the kind of refined spaces that make every moment […]
🚀 My wallyrocket Experience – Valencia, March 12-14, 2025 The wallyrocket51 is Wally’s first-ever pure racing yacht, a 15.5m ONE-DESIGN sailboat engineered for extreme performance. Developed in collaboration with Botin Partners, is designed as a ONE-DESIGN class and optimized to compete in the IRC and ORC racing circuits. Key Design & Engineering Contributors: 🔹 Naval […]
Learn about the Market insights about yacht sales in February 2025
Honored to be Ranked #19 Among the World’s Top Yacht Influencers! I’m happy to share that I’ve been ranked #19 on Feedspot’s Top 45 Yacht Influencers of 2025! 🚢✨ In general, I don’t love labels, and the term influencer is often misunderstood. However, I’m glad that my work is being recognized and appreciated. If I’ve […]
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